Surgical Glove Concept Testing in a Stockholm Facility
Recruitment.
- Countries
Sweden
- Client Type
Market Research Agency (MRA)
- Therapeutic area
- Respondents Recruited
12 (6 Nurses and 6 Physicians)
- Methodology
Qualitative, In-Person Facility Study
- Services Provided
Translation, Simultaneous Interpretation, Facility Organisation
Business Objective
The client, a market research agency (MRA), sought to gather valuable feedback from high users of surgical gloves—specifically targeting nurses and physicians. The primary objective was to evaluate concept ideas for a new surgical glove product.
By understanding the preferences, needs, and opinions of these healthcare professionals, the client aimed to refine and optimise their product development process, ensuring that the new surgical gloves would meet the practical demands and high standards of end users in medical settings. This insight-driven approach was intended to enhance the product’s usability, safety, and overall market appeal.
Challenges & Key Takeaways
QQFS successfully recruited 12 healthcare professionals, including 6 nurses and 6 physicians, within a tight deadline of three weeks, ensuring sufficient participants for the study. This was achieved through a diverse mix of recruitment strategies, including panel recruitment, social media outreach, and referrals, which effectively sourced qualified respondents.
To facilitate clear communication during the in-person study, QQFS provided simultaneous translation services, accommodating non-English speaking participants. Additionally, the team offered proactive local market insights on potential recruitment challenges, helping to inform and prepare the client. By recruiting one extra participant to safeguard against last-minute dropouts, QQFS ensured the success of the central location study.
Client Impact
The client expressed high satisfaction with the outcome of the study, thanking QQFS for the effective and efficient project execution. This satisfaction was further evidenced by the client, indicating a strong level of contentment with QQFS’s services. The successful delivery of the project on time and within budget demonstrated QQFS’s reliability and efficiency.
