Remote Qualitative Research
The Possibilities of Remote Qualitative Research
When face to face qual research isn’t appropriate or possible, remote qual offers a breadth of opportunities and benefits. Recruitment is powered by our proprietary panel and underpinned by innovative approaches to scheduling, screening, and managing incentives.
- Benefits.
- Hear from hard to reach groups and respondents from diverse geographies
- Schedule respondents you would never normally see ‘in person’ for IDI virtual central location days
- Efficiency savings
- Flexible scheduling
- Fast turnaround
- No travel required for clients, moderators, or respondents
- Options.
- Video with stimulus shared within the platform
- Telephone with online access to materials
- Individual interviews or virtual focus groups using webcams
- Digital ethnographies with remote uploading of tasks
- Online bulletin boards
- Quality & Support.
- An in-house expert team uniquely placed to find the right solution for your research
- Access an experienced network of professional moderators who are specialists in online approaches to qualitative research
- Recruitment expertise across all methodologies
- Simultaneous translation available for individual interviews and focus groups so clients can listen in live
- Maximise Remote Qual.
- Online bulletin boards can be done at the respondent’s convenience but require a longer commitment, i.e. 30-45 mins a day over 3-5 days
- Focus groups / interviews involve less participation but are at a fixed time so the respondent has less flexibility
- The only limitation of online qual is with prototypes that need to be physically handled but we’re here to find solutions!
