Complexity of Survey w/o Add-ons
(Add-ons are priced separately)

DriversLow ComplexityMedium ComplexityHigh Complexity
Question TypesBasic question types (single select, multi select, grids and open ends)Any question types (incl. numeric grids with total validation and auto total, conditional loop with a set of questions repeated until a conditions are met, some custom questions)Customized questions, customized look and feel
Skip LogicSingle question skip/mostly full basesSkip questions with masking based on multiple questionsPriority or Loop based skipping and masking
Quota/SelectionSimple, standard least fillModerate complexity quotas (such as priority least fill, hidden questions to drive quotas, etc.)Least fill approach, where selection involves combinations of: priorities, multiple questions, multiple codes, respondent groups, countries etc.
FormattingBasic/Minimal formatting (such as bolding, underlining, colors)Any formatting (such as extensive text formatting, mouseovers, image zoom capability, etc.)Standard tools requiring high level of customization
Loops/RotationSimple loop questions, standard rotationNested loops with masking, simple custom rotationLoops with priority, complex custom rotation and de-rotation
ValidationStandard integrity checksGrid validation, customized rankingMultiple/complex custom validations