Privacy Policy

    This Business Associate Privacy Policy (this "Policy") describes how QQFS uses Personal Data relating to the personnel or representatives ("Representatives") of our clients, suppliers and other entities with whom we have entered, or may enter, business transactions ("Business Associates"). This Policy describes how we may obtain Representatives’ personal data, the types of personal data we may obtain, how we use, share and protect the personal data, the rights of Representatives with respect to their personal data, and how to contact us about our privacy practices.

    This Policy does not apply to personal data other than the personal data relating to Representatives. For the Privacy Policy for all other personal data, please see our market research Privacy Policy.

    This Policy was last revised on February 25, 2019.

    About QQFS:

    QQFS is an international fieldwork agency located in Gothenburg, Sweden. We provide qualitative and quantitative fieldwork to the pharmaceutical and healthcare markets across Europe, with a strong focus on Sweden, Norway, Denmark, Finland, Austria, Switzerland, the Netherlands and Belgium. Beyond these core markets, our experienced staff offer services within other European markets and globally.

    QQFS is now part of M3 Global Research, the leader in global healthcare data collection With its strong focus on Nordics, Benelux, Austria, Switzerland, and Eastern Europe, the QQFS panel and the organization’s deep knowledge of these countries’ healthcare systems and practices complement M3 Global Research’s current offering across Europe, Asia Pacific, and The Americas.

    M3 Global Research operates an ISO 26362 certified market research panel with the highest quality data collection and project management capabilities that cover the spectrum of quantitative and qualitative research techniques utilized today. M3 Global Research is the trading name for the market research activities provided by M3 USA Corporation and its affiliates, including M3 (EU) Ltd. and QQFS.

    About the M3 Group:

    The M3 Group, named to represent Medicine, Media, and Metamorphosis, was founded with the goal of changing the world of medicine through full use of the power of the Internet. The M3 Group operates in the US, Asia, and Europe with over 2 million physician members globally via its physician websites such as:,,,,,,,

    M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413) with subsidiaries in major markets including USA, UK, Sweden, Japan, S. Korea, and China. M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Tokyo, Fort Washington, PA, Oxford, London, Gothenburg, and Seoul.

    The Types of Personal Data We May Obtain

    QQFS obtains personal data of Representatives that is disclosed or otherwise processed by QQFS in connection with entering into and performing agreements, communicating with Business Associates in relation to agreements and making and receiving payments under agreements. We also may obtain Representatives’ personal data from public sources in anticipation of a prospective business relationships.

    We use a variety of public sources to collate information about potential Business Associates we believe may be suitable for our services. We may also receive a referral from one of your colleagues and process that information in a similar way.

    Personal data is any information that allows an individual (in this case, the Representative) to be identified.

    We may process the following types of personal data about Representatives:

    • Names, postal or e-mail addresses, fax numbers, and phone numbers
    • Employment information (e.g., job titles) relating to Representatives
    • Communication preferences

    As a matter of practice, we will not collect any sensitive personal data relating to Representatives. To the extent that there is a need for us to process sensitive personal data, we will obtain the Representative’s prior written consent.

    Purpose and legal basis for processing your personal data: These data are used to manage our contact with you, so that, for example, multiple attempts to contact you regarding the same services are eliminated or you are not re-contacted after informing us you are not interested in our services. We also use it as we generate lists of potential Business Associates to contact.

    We process personal data on the basis of our legitimate interest (i.e., we have a valid business reason) and we have carefully balanced your individual rights against this need. For more information on legitimate interests please click here.

    Sharing your personal data with others: Your personal data is not shared with third parties, except as set forth herein.

    Your rights: see "Representatives Rights" for more information.

    Data Retention: We retain personal data for 10 years after the relationship with the Business Associate ceases.

    How We Use the Personal Data We Obtain

    We may use the personal data we obtain about Representatives to:

    • Manage our existing and prospective Business Associates relationships
    • Communicate with Representatives for marketing, newsletters and company updates (for example, concerning services we offer or intend to offer in connection with our services)
    • Perform accounting, auditing, billing, and collection activities
    • Safeguard and defend QQFS interests
    • Comply with applicable legal requirements, industry standards and our policies

    How We May Share Personal Data

    QQFS does not sell, rent, or trade Representatives’ personal data. We may share your personal data only with:

    • Entities within the M3 Group to whom it is reasonably necessary or desirable for QQFS to disclose the personal data
    • Service providers that QQFS has retained to perform services on its behalf, such as, but not limited to, IT service providers. Service providers are not permitted to use the personal data for their own purposes and are prohibited from onward transfer of the personal data without our written consent in each instance.
    • Law enforcement and other government authorities if required by law or reasonably necessary to protect the rights, property, and safety of others or ourselve
    • Industry standards or guidelines that require disclosure about our Business Associates

    International Data Transfers

    We may transfer the personal data we collect about you to recipients in countries other than the country in which the personal data originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the personal data. When we transfer your personal data to recipients in other countries (such as the U.S.), we maintain physical, technical and administrative safeguards.

    M3 Global Research complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data transferred from the European Union to the United States. M3 Global Research has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. Should there be any conflict between the terms in this Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit

    How We Protect Personal Data

    We maintain appropriate technical and organizational security safeguards designed to protect Representatives’ personal data against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure, or use. We update and test our security technology on an ongoing basis. We limit access to your personal data to those employees who need access to provide benefits or services to you. In addition, we train our employees about the importance of confidentiality and maintaining the privacy and security of your personal data.

    How Long We Retain Personal Data

    We store Representatives’ personal data for as long as necessary to fulfil the purposes for which we collect the data (see "How We Use the Personal Data We Obtain"), except if required otherwise by law. Your personal data may be kept for 10 years after the working relationship has ceased.

    Updates to this Policy

    QQFS may update this Policy from time to time, without notice. All changes shall be effective from the date indicated on the updated policy, unless otherwise provided in the notification.

    Representatives' Rights

    Representatives' rights under applicable law include access to the personal data we process, the right to have such personal data corrected or erased in certain circumstances, the right to object to certain data processing activities, and, in some situations, the right to transmit your personal data to a third party. To exercise these rights, Representatives should make a written request to our Data Protection Officer using our contact details set out below. Should you feel we have not dealt with your query correctly, you also have the right to lodge a complaint with the data protection authority (

    How to Contact Us

    If you have any comments or inquiries about this Policy, requests to update personal data, requests to exercise Representatives' rights or any other matters relating to Data Protection, please contact our Data Protection Officer by e-mail at

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